Phil Schiller on New Horizons Flyby

Phil Schiller tweeted:

"MacBook Pro: When it absolutely, positively, has to be there on time, 3 billion miles away. #PlutoFlyby"

Such a simple tweet is marketing genius at work. By making realiable products at every price point (I see a 13" MBA, a few 13" MBPr, and at least one 15" MBPr), you grant yourself the ability to make bold statements. If you are reliable enough to help send a probe at a fifteen hundred mile wide planet three billion miles away, flaunt it.